Frida Kahlo x Ulta Beauty
It’s here – the collaboration of the year! Ulta Beauty just released a collaboration with the estate of Frida Kahlo. While Frida herself may have rolled her eyes at the commercialism aspect of her image and artwork being used to sell makeup, she LOVED beauty and I think would appreciate the celebration of her legacy.
The cornerstone of the collection is the Signature Box, which includes a 12 shade eye shadow palette and a New Hue Shadow Switching Pan in a Keepsake Box ($30). This is now my FAVORITE eye shadow palette – sorry KvD. I already have a New Hue Pan, but I don’t mind having another one. (Or Lily might get lucky…)
I also picked up the Face Primer ($15) – and it smells AMAZING. The scent is lightly floral, but not gagging. It’s a clear gel primer and it immediately blurs all my imperfections. It doesn’t break me out (so far) and it also works great as an eye shadow primer.
I splurged on all 4 of the Matte Liquid Lipsticks ($10 each). My favorite is “Pasion”, a universally flattering orangey red. “Surreal” is a dark mauve. I didn’t care for “Vida” – it is too light on me and was streaky. I’ll be trying the chestnut brown “Sensual” tomorrow. All the the lipsticks are super long-lasting – more so than other Ulta brand Liquid Lipsticks I’ve tried. They’re also not drying, which is crucial.
The last piece of the collection that I purchased was the Floral Headband ($18). My husband HATES it, but I LOVE it. He says it makes me look like an old lady, but I don’t care. I struggled a little bit with it – is it cultural appropriation? Ultimately, I decided it’s not different than when I wear floral headbands at the Ren Fest. It’s not necessarily work-appropriate, but fun for costumes.
I didn’t get the WHOLE collection – there is also the Artist Brush Set ($30), Liquid Illuminator ($10), Blush & Bronzer Duo ($12), a Brow Master Palette ($15 – and brows ARE what you think of when you think about Frida), and a Cosmetic Bag ($20). I really agonized over the Cosmetic Bag, but I couldn’t rationalize it with all the bags I already have. If any of it goes clearance, I might pick it up – as well as a back-up of the Primer.
I postponed my order until I could get a REALLY good gift with purchase – and not just one, but two of them. The Clinique gift was small, with deluxe samples of High Impact Mascara and Take the Day Off Cleansing Balm. The Ulta gift (free with $60 purchase) was really nice. It was a big comfy Cosmetic bag with an eye shadow & cheek palette; Face Highlighting & Color Stick in “Pixie Dust”; Makeup Remover Facial Towelettes; Lip Crayon in “Festival”; Patent Shine Liquid Lipstick in “Verona”; Matte Eye Primer in “Nude”; Hydrating Face Primer; Ultamate Lashes Mascara in “Jet Black”; Cheek Brush; Mini Blending Sponge (OMG, the tiniest one I have ever seen – it looks like a hummingbird egg); 3 hair ties; and a $5 off $15 Ulta coupon
Not only did I use a $10 off coupon, but also $59 in Ulta points that I had accumulated. My whole order was just $34 + tax!
Oh…and this order made me platinum for 2020…will I get to Diamond? Maaaaaaybe.